About Us

Welcome to noToday

The collection that truly understands millennials

Inspired by Karin, a creative mess by day and a full-time hibernation queen by night. Age has gracefully transformed her into a hybrid house-bear who prefers her dog over 99% of humans. Her perfect evening? PJs on by 8pm, serial-killer documentaries on autoplay, and an emotional-support snack bowl that provides more validation than most people in her life.

This space celebrates anyone who has mastered the art of doing their best while also not-today-ing absolutely anything. We may be tired, overstimulated, slightly unhinged adults… but we still get sh*t done. We show up for work, meet deadlines, hit goals, and hold entire situations together with coffee, playlists, and pure millennial willpower.

So if you’ve reached the era of life where going out feels like a tax on your soul, where PJs are a personality trait, and where any human interaction requires emotional preparation… congratulations. You’re home.

This is a community for the barely functioning, overthinking, emotionally exhausted but still somehow-achieving adults. The ones whose mugs have stronger personalities than their coworkers, burn candles to trick their brains into calmness, and feel a deep spiritual connection to their emotional snack bowl.

It’s that beautiful stage of life where you’re technically functioning, just… selectively. 

If any of this ticks your boxes, welcome home…you’ve found your people.